Marketing, meaning of Marketing, Types all you need to know

Hello friends, welcome to my blog. With the help of this blog, you will all be gaining knowledge about what is marketing , the term marketing refers to marketing, meaning of marketing ,definition of marketing, what do you understand by marketing. You will get information about marketing. All details are provided about meaning of marketing. Continue reading.

Meaning of marketing

Marketing is the process of finding potential customers or customers who are interested in your products and services. The key word in this is “process.” Marketing involves

  • researching,
  • advertising, marketing,
  • and distributing your products or services.

This behavior focuses on

  • market research
  • consumer behavior
  • analysing corporate marketing management
  • attract, acquire, and retain customers by satisfying their needs and requirements
  • enhancing product loyalty.

Meaning of Marketing from SEO point of view

On the marketing side, SEO refers to the process of identifying specific keywords when a site should “win” in search.

This can be done by

  • modifying the website from the search algorithms used by search engines,
  • or by purchasing individual keywords.

Usually, SEO programs are a combination of several things and strategies.

4 Ps of Marketing


A product is defined as a number of factors (features, functions, benefits, and uses) that can be exchanged or used, often a combination of both physical and non-physical forms.

A product may therefore be

  • an idea, a business (goods),
  • or a service,
  • or a combination of these three.

It exists for the purpose of exchange to satisfy individual and organizational goals., a product is a term that encompasses both goods and services.


Price is a legal measure that indicates the amount of money, goods, or services required to obtain a given amount of goods or services.

What the customer has to pay to get the product.

Location (or Distribution)

Distribution refers to the act of marketing and delivering products to consumers. It is also used to describe the market level of a particular product.

In 4 Ps, the distribution is represented by location or placement.


According to the Association of National Advertisers (ANA), promotional marketing incorporates strategies that promote short-term purchases, which influence temptation and price, and are highly measurable by volume, sharing and profit.

Examples include coupons, sweepstakes, discounts, premiums, special packaging, cause-related marketing and licensing.

Defination of marketing

The term marketing refers to marketing of goods and services.

Collins Dictionary has the following definition of marketing

Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised.”

Below is the American Marketing Association’s definition of marketing

What do you understand by marketing

Marketing is the

  • activity, set of institutions, and
  • processes for creating, communicating, delivering, and
  • exchanging offerings that have value for customers, clients, partners, and society at large.”

What is marketing meaning

Sales means business activities related to the purchase and sale of a product or service.

The term marketing refers to marketing of goods and services. Here are different kinds of marketing

Business to business marketing

This includes identifying other businesses. also called as business-to-business or B2B marketing. It involves providing other companies with products or services.

The physical products that companies sell to other businesses are ‘industrial goods.’ Industrial goods may include raw materials of companies that make plastics, strings used in the textile trade. Including aircraft and military aircraft.

Direct marketing to consumers

We also call it B2C. The term means to identify individuals who purchase and use products.

This may include FMCGs (fast consumer goods) such as food, beverages, toiletries, or durable goods.
For example, cars, televisions, refrigerators and other white goods are durable goods. ‘White goods’ are large electrical items traditionally with a white outer cover

B2B + B2C marketing

Most large companies both individual consumers and businesses at the same time.

Coca-Cola Company, for example, knows that its B2C marketing must be successful.

To conclude , We understood that meaning of marketing is

the process of getting people interested in your company’s product or service.
This is done through

  • market research,
  • analysis, and
  • understanding of your client’s relevant interests.

Marketing is about all aspects of business, including product development, distribution methods, marketing, and marketing.

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